Rodriguez was the greatest ‘70s US rock icon who never was. Momentarily hailed as the finest recording artist of his generation, he disappeared only to rise again in a completely different context a continent away.

In the late ‘60s, a musician was discovered in a Detroit bar by two celebrated producers who were struck by his soulful melodies and prophetic lyrics. They recorded an album they believed would secure his reputation as one of the greatest recording artists of his generation. But the album bombed and the singer disappeared into obscurity amid rumors of a gruesome on-stage suicide. But a bootleg recording found its way into apartheid South Africa and, over the next two decades, it became a phenomenon. Two South African fans then set out to find out what really happened to their hero… Searching for Sugarman is a film about hope, inspiration and the resonating power of music.

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