This documentary film takes a funny and revealing look at a complex issue, the increasingly disparate connection between children and nature, coined “nature deficit disorder” by psychologists. Project Wild Thing is a film-led movement to get more kids and families outside and reconnecting with nature.

Filmmaker David Bond is a worried man. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors.

Bond recognizes that modern marketing is a mighty persuader and wants to use it to sell the greatest free product of our time: Nature. “We sell every product under the sun, now we want to sell the sun itself.” Nature rebranded, repackaged and revitalized by a uniquely humorous, caring and concerned father of two. Project Wild Thing will leave you feeling uplifted, amused and wanting to play in the dirt.

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